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  • How to Prepare for Your Bridal Appointment: 7 Must-Know Tips

    Shopping for your wedding dress is one of the most exciting parts of planning your big day—but if it’s your first time, you might be wondering: How do I prepare for my bridal appointment?  We’ve got you covered with everything you need to know before you step into the fitting room. Here are 7 expert-approved tips to help you feel confident, prepared, and ready to say yes to the dress. 1. Start with Research Before your appointment, spend a little time looking at different styles, fabrics, and silhouettes. Save photos on Instagram or Pinterest of your wedding dress inspiration,  so your stylist can understand your vision. 2. Book Early (Especially for Popular Seasons) Wondering when to start shopping for your wedding dress? Bridal gown timelines can take 4-7 months from order to arrival—plus alterations. If you're getting married in peak season (summer or fall), we recommend booking your bridal appointment 9–12 months in advance. 3. Bringing the Right People- Who to bring to bridal appointment? We know how exciting it is to share the moment—but too many opinions can get overwhelming for the bride. We Recommend bringing up to 3 guest with occasional circumstances when a bride may need a few extra guests. Choose the people who know your style, support your decisions, and make you feel your best. We love a crew that has their bride's best interests at heart. 4. Wear the Right Undergarments - What to wear to try on dresses? This a little bit of a grey area, I always default to whatever the bride feel the most comfortable in. A strapless bra or no bra at all, nude underwear, and shapewear (only if you w ant to.) are perfect for trying on dresses. No neon undies while trying on, You can see it through the dresses. 5. Keep an Open Mind This is a big one.  While shopping for your wedding dress, be open and try on all difference styles.  You can look at inspiration but you just never know until the dress is on your body. Some brides come with a specific visions or photo's they saved.  While i t ’s great to come in with a vision, it's more important to keep an open mind. You never know, You might be surprised by what makes you feel most beautiful—and that’s what matters. 6. Know Your Wedding Dress Budget Plan Before your appointment, make sure you have a clear idea of what you’re comfortable spending (including room for alterations). This helps your stylist pull options that work beautifully within your range. 7. Come Ready to Say Yes!   How to know you found your wedding dress? When you find the one, you’ll know . Trust your gut.  Your stylist is here to help you find your  dress—one that feels like you, fits your vision, and makes you feel the most confident while you're in it. Bonus Tip: Book at New Ivory Bridal 💫 At New Ivory Bridal, we created a warm, modern, and inclusive space where every bride feels celebrated. From curated gowns to personalized styling, we’re here to make your “yes” moment unforgettable One of four private suites at New Ivory READY TO FIND YOUR DRESS?

  • Finding THE Dress & What Makes Dress Shopping at New Ivory Bridal So Special

    Marni by Quite Bridal There’s something magical about stepping into a bridal store for the first time. The anticipation. The sparkle. The moment you realize—it’s really happening. At New Ivory Bridal we don’t just help brides find a dress. We help them step into the most confident, radiant version of themselves. Here’s what makes shopping with us a moment worth remembering: 1. It’s All About You Every bride is unique, and your bridal appointment should reflect that. From the moment you walk through our doors, our expert stylists focus on you—your style, your story, your vision. We’re here to listen, guide, and cheer you on every step of the way. 2. Inclusive Sizing, Always We believe beauty comes in every shape and size. That’s why our gowns are available in a wide, diverse range of sizes, with samples ready to try on so you can see  and feel  what works best for your body. Every bride deserves to feel seen, celebrated, and stunning. 3. Curated Collections for the Modern Bride From clean and minimal to romantic and dramatic, our dress collections are carefully chosen with today’s bride in mind. We carry exclusive designers, private labels, and fashion-forward pieces that you won’t find just anywhere. If you want something different —we’ve got you. 4. A Vibe You’ll Actually Enjoy Gone are the days of overwhelming racks and high-pressure sales. Our appointments are warm, fun, and deeply personal. We’ve created a space where you can feel at ease, get honest guidance, and genuinely enjoy the process. Bring your crew, sip a little bubbly, and let the magic unfold. 5. Real Brides, Real Moments We love celebrating our brides even after they say “yes.” Whether it’s sharing your dreamy photos on our social media or seeing you light up at your final fitting, we feel lucky to be a small part of your big day. You’re not just a customer here—you’re family. Ready to find your  dress? Book your appointment today. Ruby by Quite Bridal Come discover why so many brides say walking into New Ivory Bridal was the best decision they made (after saying yes, of course 💍).

  • Unlock the Perfect Timing for Your Dream Dress

    As you embark on your journey to the altar, one of the most magical milestones is selecting the gown in which you'll say "I do." Discovering your dream dress is a pivotal chapter in your love story, with every stitch and seam contributing to the narrative of your big day. But amidst the excitement, you might wonder about the perfect timing for this significant purchase. Let's lift the veil on the timeline you didn't know you needed, ensuring a seamless and stress-free path to the perfect dress. 12-18 Months Out: Dream and Discover Imagine yourself stepping into a gown that feels like a part of you and embraces every gorgeous curve. This vision starts with inspiration. Begin your bridal journey by compiling a vision board or Pinterest board brimming with gowns that spark your imagination. Think about your venue's ambiance, the season, and the overall aesthetic and vibe you're going for. Venture into the world of silhouettes, fabrics, and textures with your heart leading the way. When you embark on this journey over a year ahead of your wedding, you're graced with the luxury of a diverse selection, the serenity of unrushed decisions, and the ease of deliberate, thoughtful alterations. 12 Months Out: The Ideal Window As you step into the 12 month window before your wedding day, it's the perfect time to turn those dreams into reality. During this timeframe, you have the luxury of exploring a wide range of options, especially if you're wanting to customize your gown. With 4 to 6 months (sometimes more for custom orders) needed for crafting and delivery, making your selection now ensures you have plenty of time for personalized alterations and those special touches that make your gown truly yours. Less Than 9 Months Out: Time-Sensitive Selection With less than 9 months until your big day, it's time to get excited! Your perfect gown awaits, and our team is here to help you discover it with joy and ease. Planning a wedding on a tighter timeline requires flexibility, and we're experts at adapting to your needs. Now, we may be able to rush order a gown, but it truly depends on the designer and the dress. Now not all our dresses are available off the rack, but many are, and we'll do everything possible to accommodate your timeline. So take a deep breath and trust that your dream dress is right around the corner, ready to make your wedding day unforgettable! 3-5 Months Out: The Fitting Finale Once your chosen gown finds its place in your wardrobe, the next step is all about making it truly yours. This is where alterations come in and work their magic. It's not just about getting the fit right; it's about ensuring that your dress feels like an extension of you. This crucial period allows for the nuanced tweaks—nipping, tucking, and embellishing—that transform a dress, into your dress. It's a time for personalized details, those intimate touches that whisper your name. We personally do not have an in house seamstess but we have some amazing recommendations! I DO Your journey from dream to dress is a once-in-a-lifetime adventure, and at New Ivory Bridal, we're honored to walk alongside you. With a timeline crafted for perfection, we invite you to book your appointment and begin a voyage that culminates in a dress that's as unique as your love story. Let's create memories together! Step into the story of a lifetime—step into your dream dress at New Ivory Bridal. Your journey to "I do" starts here.

  • New Ivory Bridal | Our Story

    At New Ivory Bridal, our journey began with a vision to redefine the bridal industry—one gown at a time. Why New Ivory Started: Our journey started from a personal need and a desire for change. As a bride-to-be, 6 years ago, Kristen experienced firsthand the challenges of finding the perfect wedding dress in a market that more than often overlooked the needs of mid to plus-size brides. Frustrated by the limited options she had and lack of personalized attention, she recognized an opportunity to create something different. Driven by her own experience and fueled by a passion for empowering women, she set out to establish New Ivory Bridal. The goal was simple yet profound: to provide a welcoming, luxurious, and inclusive space where our mid to plus size brides feels seen, celebrated, and supported throughout her bridal journey. Our Mission: At New Ivory Bridal, our mission is to redefine bridal beauty and celebrate diversity in all its forms. We believe that every bride deserves to feel confident, comfortable, and cherished on her wedding day, regardless of her size and shape. Our commitment to inclusivity extends beyond offering a diverse range of sizes; it's about creating an environment where every bride feels valued, respected, and empowered to embrace her unique beauty. We carefully curated a selection of wedding gowns made for you and reflect the latest trends. From timeless classics to modern designs, our boutique offers a diverse array of options to suit every bride's taste and personality. Where We See the Industry Going: As we look to the future, we envision an industry that embraces diversity, celebrates individuality, and prioritizes inclusivity at every turn. We want the industry to truly reflect the diverse range of brides we serve. Our hope is to see a shift towards greater diversity in bridal advertising, runway shows, and industry representation. We advocate for more size-inclusive sizing charts, diverse model casting, and inclusive marketing campaigns that reflect the real beauty of all brides. This is one of the reasons we do our own imagery. We want our brides to see themselves when shopping for their dream dress with us. At New Ivory Bridal, we're committed to leading by example and championing positive change within the bridal industry. We believe that by embracing every body and celebrating the uniqueness of every bride, we can create a more inclusive and empowering bridal experience for all. Join us on our mission to redefine bridal beauty and celebrate diversity in all its forms. Together, we can make every bride's dream wedding a reality, one gown at a time. Hope to meet you soon!

  • Bridal Jitters: Addressing your fears about finding your dream dress.

    As you prepare to embark on your bridal journey, it's natural to wonder if New Ivory Bridal lives up to its promises. After all, finding the perfect dress is one of the most significant milestones on your wedding planning checklist, and you want to ensure that you're in capable hands. In this blog post, we're here to adress all your fears and pull back the curtain to give you an insider's look at what sets New Ivory Bridal apart and why we're the ultimate destination for mid to plus-size brides. "What if I don't find 'the one'?" It's natural to worry that you won't instantly fall in love with a dress or that you'll never experience that magical "this is it" moment. However, finding your dream dress is a journey, not a destination. Our boutique is filled with an extensive selection of gowns, each waiting to be discovered by the right bride. Our expert stylists are here to listen to your preferences, offer personalized recommendations, and guide you toward the dress that makes you feel like the most beautiful version of yourself. "I'm not sure what style will suit me." With so many different styles, silhouettes, and embellishments to choose from, it's easy to feel overwhelmed and unsure of where to start. Rest assured, our team is well-versed in the art of bridal fashion and is here to help you navigate the options. During your appointment, we'll take the time to understand your vision and personal style preferences, allowing us to curate a selection of gowns that are perfectly tailored to you. Trying on a variety of styles is all part of the process, and you may be surprised by what looks and feels amazing once you're wearing it. "What if I feel self-conscious or judged?" Bridal shopping can be an intimate and vulnerable experience, and it's natural to worry about feeling self-conscious or judged by others. At New Ivory Bridal, our boutique is designed to be a safe and welcoming space where you can feel completely at ease. Our team is dedicated to creating a supportive and empowering environment where you can explore your options without fear of judgment. We celebrate diversity and embrace every bride's unique beauty, ensuring that you feel confident and cherished throughout your appointment. And as far as on your wedding day, the only thing your guests will be saying is how beautiful you look! "I'm afraid of making the wrong decision." Choosing your wedding dress is a significant decision, and it's understandable to feel pressure to get it right. However, it's essential to remember that there's no such thing as a "wrong" decision when it comes to finding a dress that makes you feel beautiful and confident. Trust your instincts, listen to your heart, and focus on how you feel when you're wearing the gown. If it fills you with joy and makes you light up with excitement, then it's the perfect choice for you. "Is New Ivory Bridal everything they say they are?" We understand that choosing a bridal boutique is a decision that shouldn't be taken lightly. You want to feel confident that you're entrusting your dress journey to a team that truly understands your needs and values. At New Ivory Bridal, we're more than just a bridal boutique—we're a community, a support system, and a haven for brides of all shapes and sizes. Our mission is simple: to provide an inclusive and empowering bridal experience that celebrates every bride's unique beauty. What Sets Us Apart: 1. Size-Inclusive Selection: We're proud to offer a diverse range of wedding gowns in sizes 14-36, with select styles available up to size 40. Our curated collection ensures that every bride can find a dress that makes her feel confident, beautiful, and utterly herself. 2. Personalized Service: From the moment you step through our doors, you'll be greeted by our team of expert stylists who are dedicated to making your bridal dreams a reality. We take the time to listen to your vision, understand your preferences, and tailor our recommendations to your individual style and personality. 3. Supportive Environment: Bridal shopping can be an emotional and vulnerable experience, which is why we've created a warm and welcoming environment where you can feel completely at ease. Whether you're celebrating a "yes" moment or experiencing a moment of uncertainty, our team is here to support you every step of the way. 4. Commitment to Excellence: At New Ivory Bridal, excellence is our standard. From the quality of our gowns to the level of service we provide, we strive to exceed your expectations at every turn. We're committed to ensuring that your bridal experience is nothing short of exceptional from start to finish. At New Ivory Bridal, we understand the importance of finding a bridal boutique that aligns with your values and exceeds your expectations. We invite you to experience the magic of New Ivory for yourself and discover why we're more than just a bridal boutique—we're a destination where dreams come true. Schedule your appointment today and let us show you why you've come to the right place.

  • Bridal Sizing: Mid to Plus Size

    Bridal Sizing: Demystified Embarking on your bridal journey? Bridal sizes can feel like they're from a different universe, but fear not! Here at New Ivory Bridal, we're dedicated to celebrating every body type, with in-store collections ranging from sizes 14-36, and select gowns available up to size 40. Confused? You're not alone. Let's dive into the intricacies of bridal sizing and make the process a whole lot more enjoyable. Your Starting Point: Navigating bridal sizing can be daunting, especially being a mid to plus size bride, but we've got your back. We recommend starting your search about 2-4 sizes above your regular pant size. Keep in mind, each designer has their unique sizing approach, so a size 14 in one brand might be an 18 in another. Flexibility is key; don't be afraid to explore sizes beyond your initial estimate. Exploring Your Options: Once you've found your starting point, it's time to explore. Bridal sizes are mere guidelines, not limitations. Since we are a made to order store feel free to explore both smaller and larger sizes. After saying yes to the dress, we measure and order the dress in your size! Now just remember, it's the reflection in the mirror that counts, not the number on the tag. Embrace the journey, knowing that your dream gown awaits, ready to make you feel absolutely incredible. At New Ivory Bridal, we're here to guide and support you every step of the way. From understanding sizing nuances to finding your perfect dress, we're committed to making your bridal experience unforgettable. Dive in with confidence, and let's embark on this journey together. Your dream gown awaits! .

  • Highlights from Our Spring Bridal Market Experience in Chicago!

    We are thrilled to share with you some exciting highlights from our recent journey to the Spring Bridal Market in Chicago! This three-day immersive experience was filled with inspiration, trend-spotting, and invaluable face-to-face time with some of the most esteemed designers in the bridal industry. At New Ivory Bridal, our mission is to curate a collection of wedding gowns that reflects the latest trends while staying true to our brides' unique styles is incredibly important to us. Also providing the proper structure as well as being a beautifully made gown. During our time at the Bridal Market, we had the opportunity to get face to face time with our favorite renowned designers, explore emerging trends, and search for gowns that we know you'll love. One of the standout trends we observed at the market is the resurgence of classic elements with modern twists. Bows, for instance, made a big comeback, adding a touch of romance and playfulness to bridal looks. Additionally, low-back designs continue to be a popular choice among brides, offering a sophisticated yet alluring silhouette. Clean, minimalist gowns with intricate back detailing were also a notable trend on display. These designs strike the perfect balance between simplicity and elegance, making them ideal for the modern bride seeking understated sophistication. Jacquard fabrics made a statement at the fashion shows we attended, offering texture and depth to wedding dresses. And delicate 3D flowers added a whimsical touch to gowns, creating a sense of ethereal beauty. One of the highlights of our trip was the opportunity to speak with Justin Alexander and Colby John, two incredibly talented designers who are renowned for their exceptional craftsmanship and dedication to creating stunning bridal collections. We had the privilege of sharing our insights and feedback with them, and we’re always thrilled to see how their collections reflect the desires of today's modern brides. Overall, our experience at the Spring Bridal Market was nothing short of inspiring, and we can't wait to share our exciting discoveries with you! Stay tuned as we unveil our latest arrivals and help you find the wedding dress of your dreams.

  • Reflecting on our first year in business!

    As we reflect on one-year since opening the doors of New Ivory, I find myself deep in reflection of the journey we’ve been on since the beginning. It feels like just yesterday that our very first bride, Anna and her crew walked through our doors. On April 29th, 2023, The love, joy, and support for Anna filled the room and set the tone for the entire appointment. Their infectious energy quickly solidified my love for the bridal industry and all the reasons that led to opening New Ivory. The Gratitude I have for every bride who has put their trust in New Ivory to be part of their bridal journey runs deep in me. From the shared laughter, emotional tears, the “yes” moments, and all of the quiet reflection in between. Every moment has been special, and has made our first year in business nothing short of incredible. As we round the corner to the milestone, I extend my heartfelt thanks to every one of our Brides, friends, family and the community for everyone's unwavering support and love. It is truly an honor to be trusted in these moments with our brides. New Ivory remains committed to providing unmatched customer service and personal attention in order to create amazing memories for our brides and their loved ones. Here’s to celebrating the last year, savoring the present and charging forward into year two of New Ivory Bridal. Cheers! XO Kristen, New Ivory Bridal

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Saturday | 10 - 4

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716.714.5124

215 Main St. 

East Aurora, NY 14052

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