Want To Know How We Curate Our Wedding Dress Collection Each Season

Colby John' Bridal fashion show at National Bridal Market

At New Ivory, every single dress on our racks is handpicked with one thing in mind: you. Our collection is curated to reflect the brides we meet every day—bold, romantic, stylish, authentic, and beautifully diverse.

So how do we decide what gowns earn a spot in our store each season? Here’s a peek behind the curtain of our selection process and what makes our collection so intentionally different.

1. We Start with Our Brides

We don’t follow trends blindly. We start by listening to our brides. What silhouettes are they loving? What details are they craving? What do they wish existed that they haven’t seen anywhere else?

Your stories, your Pinterest boards, your try-on reactions—they all inform what we choose next. Because this isn’t just about what’s fashionable. It’s about what makes you feel like the best version of yourself.

2. We Travel to Bridal Market with a Mission

Each season, we attend National Bridal Market (and occasionally travel to our designer's showrooms through the country and world. ) to preview new collections, and discover what’s next in bridal fashion and what is right for New Ivory.

We look for:

• Fresh, exciting silhouettes that bring something new

• Designers who celebrate craftsmanship and inclusivity

• Gowns that offer versatility—clean and minimal, floral and romantic, structured and architectural

You’ll always find variety in our boutique—but never filler.

3. We Balance Fashion-Forward and Timeless

We love a bold fashion moment, but we’ll never sacrifice wearability or longevity. If a gown feels too trendy to stand the test of time, we won’t bring it in.

Our collection is filled with gowns that feel modern, elevated, and refined—but still timeless in photos 20 years from now.

4. We Prioritize Fit and Inclusivity

At New Ivory, a full range of sizes is the standard. We carry styles in a range of sizes and silhouettes, and we focus on structure, support, and thoughtful design that honors every body.

We try on every dress ourselves (yes, really!) to make sure it fits and flatters like it should. And we’re constantly adjusting our buy to better serve our brides.

5. We Choose Designers That Align With Our Vision

Our designers are more than just names—they’re partners who share our commitment to artistry, inclusivity, and pushing bridal forward. Some of the lines we proudly carry include:

• Colby John – for sculptural, fashion-forward gowns

• QUITE BRIDAL – for soft romance and dreamy detail made to celebrate YOU

• Justin Alexander – for elevated minimalism and clean lines

Each designer brings something unique, but they all reflect the New Ivory spirit: modern, thoughtful, and bride-centered.

6. We Trust Our Gut—and Your Reaction

Sometimes, the best part of curating is just knowing. That one gown that makes us pause, that our stylists can’t stop thinking about… or the one we know  brides are swooning over.

If we can picture you lighting up in it, if we can see it becoming your moment—it’s in.

7. We Look at the Data—Not Just the Dresses

As much as we trust our instincts, we also trust the numbers. Each season, we look closely at what’s actually resonating with our brides:

• Which gowns are being tried on the most

• What silhouettes are consistently being said "yes" to

• What fabrics, necklines, or designers are generating the most interest

• Which sample sizes are being pulled the most often

This behind-the-scenes data helps guide our buying decisions and ensures that our collection stays relevant, intentional, and tailored to you.

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Final Thoughts: Curated With Intention, Just for You

At New Ivory, we don’t do overwhelming racks or one-size-fits-all experiences. We do intentional. We do personal. We do dresses that make you feel like you—powerful, romantic, radiant, and completely at home.

Justin Alexander Collection Preview

Ready to find the gown that was chosen with you in mind?

Book Your Bridal Appointment and experience the difference.

Until next week!

Warmly,

Kristen