Meet the Owner: The Heart Behind New Ivory Bridal
- Kristen Baker
- Jun 25
- 3 min read
Updated: Jun 26
I started New Ivory with a vision: to create a space where every bride feels seen, celebrated, and completely herself. A place where trying on wedding dresses isn’t intimidating or overwhelming—but empowering, joyful, and relaxed. Truthfully for me, bridal isn’t just about the gown—it’s about the experience.
Why I Opened New Ivory
My journey started from a personal experience that left me feeling like bridal could be done so much better. As a bride-to-be, 8 years ago, I was in the market for my own wedding dress. I really hoping to be able to wear a fitted dress for my wedding. I started to realize that I was not going to find one I was able to try on. -- Even after trying 5 difference stores.
Almost immediately after I said "yes" I couldn't help but wonder how things to could be done better especially when serving the more mid to plus size bridal community. Before I knew it, I was filled with passion for creating an experience , and space for women to feel their absolute best. I started to build the foundation of New Ivory Bridal with a goal of offering a warm, luxurious, and inclusive space where our brides feel seen, celebrated, and supported throughout her bridal journey. New Ivory will always be committed to cater to every body.
Every BODY is celebrated, with a full range of sizes.
Every appointment feels personal, relaxed, and thoughtfully guided.
New Ivory is a store rooted in warmth, style, and real connection. It has been a dream to watch so many brides find their “yes” moment here.
What Matters Most
My favorite part of this job? The moment a bride steps in front of the mirror and sees herself—not as someone trying on a dress, but as the bride. That glow, that confidence, that joy... there’s nothing like it. I’m proud to lead a team of stylists who care just as deeply as I do. We’re not here to pressure you into a decision. We’re here to help you find a dress that makes you feel like you—, and ready for one of radiant and unbelievably confident on the biggest days of your life.
Let’s Make Bridal Better—Together
Whether you’re newly engaged or deep in your planning, I’d be honored to welcome you into New Ivory. This is a place where your story matters, where beauty is never one-size-fits-all, and where we truly can’t wait to meet you.
Book your appointment. Bring your people. Come as you are.
We’ll be here, ready to celebrate with you.
✨ Get to know Kristen ✨
Q: Go-to coffee order? Grande Iced Chai with oat milk, and a shot of espresso
Q: Favorite part of a bridal appointment? When the bride stand in front of the mirror and she realized that she's not just in a dress, but HER dress. You can just tell how beautiful they feel. It give me the goosebumps
Q: Favorite bridal trend right now? I am loving chorded lace gowns OR a really clean, classic with a modern flair.
Q: What’s something brides forget but shouldn’t? That it’s their day. You don’t need 10 opinions to find your dress—just your own voice and a few people who truly have your best interests at heart.
Q: One thing you want every bride to know? You’re not “too much” or “not enough.” You’re exactly right—just as you are. And your dress should feel like a celebration of you.
Let me know if you want to swap in different Q&A questions or if you’d like this formatted as a social post, too!
Q: What's your favorite Hobby? I love to paint- I enjoy using watercolor and find inspiration from the natural world.
Q: What is your favorite non-work related activity? I love to travel and explore new places with my husband
With love,
Kristen
Founder of New Ivory Bridal
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