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We get it because we've lived it.

The nerves that come with shopping for your wedding dress-- whether it's your first time or you've been let down before, many of us have been in your shoes. No more wondering if you'll get that magical experience you see on TV.  Trust us, the moment you slip into that first dress here, you'll feel a shift. Our gowns start at a street size 10 (bridal 14) and are sampled up to bridal size 34, ranging from $1500 - $5000.

We felt it was time for something new. A place built for the bride, where comfort is valued, confidence is celebrated, & finding your dream dress comes without limits. We have quite literally traveled the world to bring you a curated collection of wedding dresses made by designers who share your values. Finding your dream dress should be nothing short of magic & we can't wait for you to experience the inclusive, stress-free space we've created for you to celebrate in. 

"New Ivory Bridal is EXACTLY what WNY needs. Kristen and Amanda have created a beautiful experience within the walls of a STUNNING space. As a midsize/plus size bride, bridal gown shopping can quickly become a stressful and frustrating situation. Not only do Kristen and Amanda have an incredible selection of gowns and sizing, but their clear expertise puts you immediately at ease. I had the greatest experience at New Ivory and would recommend to anyone looking for an individualized and empowering wedding dress shopping experience."


Anna, October 2023 Bride

Our inclusive collections featured designers like Justin Alexander, Colby John, Allure, & more. 

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