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Welcome to New Ivory Bridal. We’re excited AF to meet you!



At New Ivory Bridal, our journey began with a vision to redefine the bridal industry—one gown at a time. Founded by two passionate entrepreneurs, Kristen and AmandaLee, our boutique embodies a mission rooted in inclusivity, empowerment, and celebration of individuality.


Why We Started:

Our journey started from a personal need and a desire for change. As a bride-to-be, 6 years ago, Kristen experienced firsthand the challenges of finding the perfect wedding dress in a market that more than often overlooked the needs of mid to plus-size brides. Frustrated by the limited options she had and lack of personalized attention, we recognized an opportunity to create something different.


Driven by our own experiences and fueled by a shared passion for empowering women, we set out to establish New Ivory Bridal. Our goal was simple yet profound: to provide a welcoming, luxurious, and inclusive space where our mid to plus size brides feels seen, celebrated, and supported throughout her bridal journey.


Our Mission:

At New Ivory Bridal, our mission is to redefine bridal beauty and celebrate diversity in all its forms. We believe that every bride deserves to feel confident, comfortable, and cherished on her wedding day, regardless of her size and shape. Our commitment to inclusivity extends beyond offering a diverse range of sizes; it's about creating an environment where every bride feels valued, respected, and empowered to embrace her unique beauty.


We carefully curated a selection of wedding gowns made for you and reflect the latest trends. From timeless classics to modern designs, our boutique offers a diverse array of options to suit every bride's taste and personality.


Where We See the Industry Going:

As we look to the future, we envision an industry that embraces diversity, celebrates individuality, and prioritizes inclusivity at every turn. We want the industry to truly reflect the diverse range of brides we serve.


Our hope is to see a shift towards greater diversity in bridal advertising, runway shows, and industry representation. We advocate for more size-inclusive sizing charts, diverse model casting, and inclusive marketing campaigns that reflect the real beauty of all brides. This is one of the reasons we do our own imagery. We want our brides to see themselves when shoppoing for their dream dress with us.


At New Ivory Bridal, we're committed to leading by example and championing positive change within the bridal industry. We believe that by embracing every body and celebrating the uniqueness of every bride, we can create a more inclusive and empowering bridal experience for all.


Join us on our mission to redefine bridal beauty and celebrate diversity in all its forms. Together, we can make every bride's dream wedding a reality, one gown at a time.

Hope to meet you soon!




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