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Highlights from Our Spring Bridal Market Experience in Chicago!




We are thrilled to share with you some exciting highlights from our recent journey to the Spring Bridal Market in Chicago! This three-day immersive experience was filled with inspiration, trend-spotting, and invaluable face-to-face time with some of the most esteemed designers in the bridal industry.


At New Ivory Bridal, our mission is to curate a collection of wedding gowns that reflects the latest trends while staying true to our brides' unique styles is incredibly important to us. Also providing the proper structure as well as being a beautifully made gown. During our time at the Bridal Market, we had the opportunity to get face to face time with our favorite renowned designers, explore emerging trends, and search for gowns that we know you'll love.


One of the standout trends we observed at the market is the resurgence of classic elements with modern twists. Bows, for instance, made a big comeback, adding a touch of romance and playfulness to bridal looks. Additionally, low-back designs continue to be a popular choice among brides, offering a sophisticated yet alluring silhouette.


Clean, minimalist gowns with intricate back detailing were also a notable trend on display. These designs strike the perfect balance between simplicity and elegance, making them ideal for the modern bride seeking understated sophistication.


Jacquard fabrics made a statement at the fashion shows we attended, offering texture and depth to wedding dresses. And delicate 3D flowers added a whimsical touch to gowns, creating a sense of ethereal beauty.


One of the highlights of our trip was the opportunity to speak with Justin Alexander and Colby John, two incredibly talented designers who are renowned for their exceptional craftsmanship and dedication to creating stunning bridal collections. We had the privilege of sharing our insights and feedback with them, and we’re always thrilled to see how their collections reflect the desires of today's modern brides.


Overall, our experience at the Spring Bridal Market was nothing short of inspiring, and we can't wait to share our exciting discoveries with you! Stay tuned as we unveil our latest arrivals and help you find the wedding dress of your dreams.

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